Lyndsay Ridgway, MS (Moderator)
Associate Director of Financial Counseling
Penn Medicine - University of Pennsylvania Health System
Lyndsay Ridgway, MS is the associate director of financial counseling at Penn Medicine and specializes in overseeing the development of key financial navigation programs and enhancing the patient experience. With over 10 years of experience working alongside Revenue Cycle and Patient Access leaders, she leads a team of 20 highly skilled patient financial advocates and financial counselors and is dedicated to creating best practices within the health industry to reduce patient financial toxicity. She firmly believes in the power of connection and feels that transparency is a true driver in ensuring patient trust and confidence in their care.
Ridgway holds a master’s degree in organizational leadership and is a member of the Association of Community Cancer Centers, the National Association of Healthcare Access Management, and the American Association of Healthcare Administration Management, among others. Her skillset includes team building, strategic planning, and change management.
Robert Richards, MS, MBA
Corporate Director, Cell Therapy and Transplant
Penn Medicine - University of Pennsylvania Health System
Robb Richards, MS, MBA is the corporate director of the Cell Therapy and Transplant program at Penn Medicine, with oversight of both commercial and research work, as well as a focus on expansion into community hospitals within the Penn system. With over 20 years of experience in oncology (including bone marrow transplant and CAR T-cell therapy), oncology analytics, EMR integration, information technology, business management of oncology practices, he has been the lead in overseeing the implementation and operations of CAR T-cell therapy for commercial use.
Richards earned his MS and MBA from St. Joseph’s University in Pennsylvania, specializing in oncology informatics, and his bachelor’s degree from Drexel University.
Rebecca Damron Jennings, MSN, RN, OCN, BMT-CN
Program, Quality & Finance Manager - Stem Cell Transplant and Cellular Therapy
Atrium Health Wake Forest Baptist
Rebecca Damron Jennings, MSN, RN, OCN, BMT-CN is the program, quality, and finance manager for the Stem Cell Transplant and Cellular Therapy program at Atrium Health Wake Forest Baptist in Winston-Salem, North Carolina. Her responsibilities include quality management oversight, financial analysis and management, managed care contracting, RITN grant submission, as well as coordination of operational and administrative operations for inpatient and outpatient stem cell transplant and cellular therapy services. Through collaboration with medical and hospital leadership, she worked to develop the outpatient transplant program and CAR T-cell therapy program and under her leadership, the program has grown to include a financial team to assist with day-to-day financial responsibilities and is focused on strategies to improve quality outcomes, compliance, and cost savings of clinical and operational processes.
Jennings completed her master’s degree in nursing education at Gardner-Webb University and her bachelor’s degree in nursing at the University of North Carolina Greensboro.
Therese Coyne, MMHC, MSN, RN, NE-BC
Coordinator of Regulatory Affairs
Sarah Cannon Cancer Center at Centennial Medical Center